Marketing Dashboard
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User Journey Map
Sankey flow — campaign → traffic source → behaviour → outcome · proportional estimates via channel/order attribution
⚠ Attribution corrected: google/cpc sessions are undercounted in GA4 because checkout.simcorner.com strips UTM parameters. Google Ads clicks are used as the authoritative figure for google/cpc. The difference is subtracted from direct/(none).
⚠ Attribution is proportional, not user-level. Channel→Order flows are estimated by splitting order volume across channels by session share on matching dates. Exact user paths require GA4 event-level export.
gemma4:26b
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Hypothesis Tracker
AI-generated actions with tracked outcomes · tick to mark as done and start tracking